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  • Effects of Experience, Knowledge and Signals on Willingness to Pay for a Public Good 

    LaRiviere, Jacob; Czajkowski, Mikolaj; Hanley, Nick; Aanesen, Margrethe; Falk-Peterson, Jannike; Tinch, Dugald (University of Stirling, 2014)
    This paper compares how increases in experience versus increases in knowledge about a public good affect willingness to pay (WTP) for its provision. This is challenging because while consumers are often certain about their ...

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