Browsing 1. SIRE Discussion Papers by Institution "Texas Tech University"
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Experimental evidence of a sunk–cost paradox: a study of pricing behavior in Bertrand–Edgeworth duopoly (University of AberdeenTexas Tech University, 2008)A well–known implication of microeconomic theory is that sunk costs should have no effect on decision making. We test this hypothesis with a human–subjects experiment. Students recruited from graduate business courses, ...